Apparently not the founder of @Lenskart
PERSONAL ARCHIVE
I'm Piyush - a product & growth person, builder, and occasional writer who spends most of his time solving problems. I like small tools that do one thing well, ideas that sound silly until they work, and the quiet satisfaction of shipping something people actually use.
By day I work on products at the intersection of content, culture, and technology — mostly around growth, automation, and getting things from 0 to 1. By night I run experiments, some serious and some deliberately absurd, to understand how attention moves across the modern web.
This page is a slow, hand-tended archive rather than a portfolio. There's no analytics, no newsletter pop-up, and nothing to sell - just notes on the work, kept in one place. (Yet to add a lot more stuff here)
Fully zero cost AI generated workflow system to create brain-rot content helping brands to increase awareness/retention Check Insta →
// Doom-scrolling karte raho!!
Same zero-cost AI workflow as the brain-rot engine, retuned for daily astrology - auto-generating shareable horoscope clips and hooks that turn cosmic curiosity into reach and retention for brands.
// Aao btata hu tumhari shaadi kab hogi.
An MCP server with a spicy incentive: assign a task, set a deadline, and if it isn't finished in time a pizza is auto-ordered to your door by default. Accountability, delivered.
// Swiggy MCP Access dedo, nhi dogeh toh Zomato seh order karunga 🥲
Part 1 — Market & Consumer Understanding
notion.site · research deep-dive
Part 2 — Growth Acceleration & Full-Funnel Strategy
notion.site · strategy deep-dive
// excerpts from LinkedIn recommendations
“I've worked with Piyush for a little over a year. He is one of the most hardworking and dedicated colleague I've worked with. Piyush is someone who owns the product end to end - read more.”
Shrikar Reddy — SPM, Grexa.ai | Ex- SPM : UniAcco & Testbook
“Piyush is full of curiosity and energy. He is well networked as well. When he was a campus ambassador at Moodcafe, he was a go-to guy for our marketing team for almost everything - read more.”
Mikul Patel - SPM @LinkedIn | TEDx Speaker, Ex- Microsoft, Co-founder & CEO Moodcafe, BrowserStack, Qualcomm, IIMA, IITR
“Efficient Growth Marketing Expert
I am delighted to recommend Piyush Bansal for any professional opp. in the field of growth marketing & automation - read more.”
“Piyush is one of those people who have an unending energy and curiosity to learn! He is diligent in his work and doesn't shy away from taking on new challenges - read more.”
Parth Sharma - Staff Software Engineer @Harness | Ex Co-founder/CPO: Peakmind
The best way to reach me is by email or WhatsApp. I read everything, and reply to most of it eventually.
Email: itspiyushbansal@gmail.com
Phone: 98981 92045
Resume: the formal version of all this [PDF] →
WhatsApp: wa.link/rrr239
LinkedIn: linkedin.com/in/thepiyushbansal
// say hi — no agenda needed
Hiring, collaborating, mentorship, a half-formed idea, or just making a friend — all equally welcome. Type below, hit send, and it opens straight in my WhatsApp.